Dynavisual is taking live events to the next level - more emotional, more interactive, and more commercially impactful. The successful proof of concept at Stadion Letzigrund in Zurich demonstrates how the patented Dynavisual IoT platform transforms the stands into a digital mega screen and actively involves fans in the experience.
When animated visuals spread across the stands at Letzigrund for the first time on March 24, 2026, the reaction in the stadium was clear: “Wow.” With its DynaPads, Dynavisual lit up an entire stadium sector - synchronized, dynamic, and controlled in real time. In doing so, Dynavisual unlocks a space that has so far been largely untapped: the stands themselves.
The stands as an interactive mega screen
At the core of the solution is the patented Dynavisual IoT platform. Each fan receives a DynaPad, an LED lighting element with over 280 LEDs and more than 6,000 nits of brightness. Whether attached to caps, lanyards, or integrated into clothing, the devices can be precisely located in real time via infrared tracking and centrally controlled. The system integrates seamlessly into existing stadium infrastructures.
Thousands of DynaPads connect to form synchronized visuals, animations, or text - turning the stands into a dynamic mega screen. “This proof of concept is a major milestone for us,” says CEO Adrian Beer. “We transform the audience into a digital canvas and every fan into part of the overall experience. The idea that thousands of people can collectively become part of a live production is simply incredible.”
New potential for fan and brand engagement
Beyond visual storytelling, entirely new interaction opportunities emerge: via app or NFC integration, fans can actively participate - through voting, games, or personalized content.
At the same time, this creates a new level of activation for event organizers, sponsors, and partners - from large-scale visual productions to interactive campaigns with direct fan involvement. Brands become part of the experience - not just visible, but interactive and measurable.
Proof of concept confirms scalability
The test at Letzigrund shows that the technology performs under real live conditions. Synchronization, positioning accuracy, and visibility were successfully validated - highlighting the potential of the next generation of live event experiences. This lays the foundation for scaling the solution to larger setups and additional markets.
The future of fan engagement
From entrance choreographies to emotionally charged game moments, the possible applications are extensive. The proof of concept clearly demonstrates the untapped potential within the stands. When thousands of fans become part of a synchronized visual experience, a shared moment is created that redefines fan engagement.
Dynavisual continues to drive the development of its technology and is working towards international scaling. We are open to connecting with potential partners - whether event organizers, clubs, leagues, or investors - and look forward to exploring future collaborations.
Interested or have questions about working together? We look forward to hearing from you:
Adrian Beer – adrian.beer@dynavisual.com